Ballston Connect Podcast: StayArlington

Published February 17, 2022

In this episode of the Ballston Connect Podcast, podcast, we hear from Emily Cassell, the Director of the Arlington Convention and Visitor Service (also known as StayArlington).

As Ballston Connect Podcast writes, “For over 15 years, Emily Cassell has led destination marketing efforts in Arlington as Virginia’s #1 county for tourism economic impact. Promoting meetings and conventions, visitor services, retail offerings, and our multimodal transportation – Emily has positioned Arlington as one of the premiere destinations for visitors across the country.”

You can listen to the full podcast, titled “The Visiting Team”, at

About Ballston BID and the BallstonConnect Podcast:

As stated on their website,, “The Ballston Business Improvement District, or BID, is a 25-block area within the Ballston neighborhood comprised of both commercial and residential properties. The BID is funded by a special tax paid by commercial property owners within our set boundaries. That tax makes up the Ballston BID budget, and funds various projects to maintain Ballston as an ideal destination to live, work, shop, learn and play.”

Their vision “is to create a world-class urban neighborhood that fosters a strong sense of community.”

The values of the BID are:

  • Build partnerships
  • Evoke Emotion
  • Give back
  • Be transparent
  • Do amazing work
  • Foster relationship
  • Innovate

One of the many tools they use is their monthly podcast. “Hosted by Ballston BID CEO, Tina Leone, the BallstonConnect Podcast focuses on the hyper-local. Each episode features exclusive interviews with Arlington’s brightest personalities. New episodes will be released monthly, each one with an emphasis on a different facet of life in Ballston.” – Ballston Connect Podcast

Be sure to check back monthly for new episodes!


BallstonConnect Podcast. (2022). Ballston BID. Source: