How Sweetgreen Came To Be
Published September 7, 2017
Sweetgreen occupies one of the retail spaces of Two Liberty Center at 4075 Wilson Blvd. The restaurant focuses on healthy food and unique salads. According to their website: “Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food. We believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment. That’s why we’re building a transparent supply network, why we cook from scratch, and why we’re building a community of people who support real food. We’re in the business of feeding people, and we’re out to change what that means.”
Perhaps Fast Company, a popular monthly American business magazine published in print and online, stated best what Sweetgreen is about in their November 2016 article: The Founders Of Sweetgreen Are Building A Farm-To-Counter Empire, One Bowl At A Time.
The author, Mickey Rapkin, writes “If you’ve never visited a Sweetgreen, picture a farm stand designed by Steve Jobs—with white walls and colorful, fresh vegetables waiting to be chopped. The stores’ open kitchens (a design trope shared by Chipotle, another fast-casual pioneer) showcase how much scratch cooking happens onsite. Salad dressings are made in-house daily. So is the falafel, which is prepared from dry chickpeas soaked overnight on the premises. (This is basically unheard of in this category; even some high-end restaurants use canned chickpeas.)”
Sweetgreen is indeed a popular lunch and dinner destination here in the Washington D.C. metro area, and The Shooshan Company is happy to have brought the first Sweetgreen location to Arlington at Two Liberty Center.
On your next lunch break here in Arlington, we encourage you to stop by one of their locations in Ballston, Clarendon or Rosslyn! Their menu can be seen online at www.sweetgreen.com/menu.
References:
Our Story. (2017). Sweetgreen. Source: http://www.sweetgreen.com/our-story/
The Founders Of Sweetgreen Are Building A Farm-To-Counter Empire, One Bowl At A Time. (2016). Fast Company. Source: https://www.fastcompany.com/3065372/the-founders-of-sweetgreen-are-building-a-farm-to-counter-empire-o