COMMERCIAL REAL ESTATE MARKETING & LEASING

Successful commercial real estate marketing and leasing requires a strong understanding of the market, the property, and the audiences a project needs to reach. The Shooshan Company is a licensed real estate broker with comprehensive market knowledge and experience marketing and leasing office, retail, and residential projects.
Our team works to position projects to attract the right tenants and buyers. We believe marketing and leasing considerations should begin during the initial stages of a project’s conception so that the professionals involved have a clear understanding of the project’s marketing goals as it progresses.
From preliminary marketing planning and market research through lease negotiation, administration, and tenant move-in, our team provides commercial real estate marketing and leasing services focused on the needs of each project.
Commercial Real Estate Marketing Services
Effective real estate marketing begins with understanding the market and establishing a clear strategy for positioning a project. The Shooshan Company provides market analysis and research to help inform the marketing direction of the properties we represent.
Our team develops a comprehensive branding plan during the initial stages of a project’s conception. Establishing this direction early helps maintain a consistent focus on the marketing goals of the project as it progresses.
Our real estate marketing services include:
- Market analysis and research
- Buyer retention activities
- Marketing and sales oversight
- Public relations
Commercial Real Estate Leasing
The Shooshan Company provides commercial real estate leasing services for office and retail properties as part of our broader marketing and leasing capabilities.
Our leasing professionals work with projects from the preliminary marketing plan through the closing table and tenant move-in. This involvement allows the team to maintain continuity throughout the commercial property leasing process.
The Shooshan Company is focused on positioning projects to attract tenants and buyers that align with the goals of the property and its ownership.
Tenant Prospecting
Tenant prospecting is an important part of Shooshan’s commercial real estate leasing services. Our leasing professionals work to attract prospective tenants for the office and retail projects we represent.
Our knowledge of the market and understanding of each project helps guide tenant prospecting efforts and support the broader leasing objectives of the property.
Lease Negotiation and Administration
The Shooshan Company provides lease negotiation and administration as part of our marketing and leasing services.
Our leasing professionals remain involved throughout the process, from preliminary marketing efforts and tenant prospecting through commercial lease negotiation, administration, and tenant move-in.
Maintaining involvement throughout these stages helps provide continuity as a project moves from marketing and prospecting toward completed lease agreements and occupancy.
Commercial Real Estate Brokerage Experience
As a licensed real estate broker, The Shooshan Company combines commercial real estate brokerage capabilities with experience in real estate development, design, construction, finance, and property management.
This broader perspective allows our marketing and leasing professionals to understand the role that leasing and marketing play throughout the development process.
Our integrated approach brings market analysis, real estate marketing services, tenant prospecting, lease negotiation and administration, and marketing oversight together as part of a coordinated strategy for each project.
An Integrated Approach to Marketing & Leasing
Marketing and leasing are important components of The Shooshan Company’s broader approach to commercial real estate development. Beginning the marketing process during the initial stages of a project’s conception helps establish clear goals and maintain focus as the project progresses.
Through market analysis and research, comprehensive branding, tenant prospecting, lease negotiation and administration, marketing and sales oversight, and public relations, The Shooshan Company provides commercial real estate marketing and leasing services that support projects from initial marketing planning through tenant move-in.

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John P. O’Keefe, President, Clark Construction Group, LLCIt is a pleasure to work with real estate professionals who know their business well, and who are committed to working collaboratively with their design and construction partners.
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Caroline Jones, MSW, Executive Director, Doorways for Women and FamiliesThe Shooshan Company engages meaningfully with the community with drive and dedication to give back, to enhance lives for all, and to share their resources to make Arlington the best it can be.
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Senator Barbara FavolaThe Shooshan Company is known for creating innovative real-estate projects that add tremendous benefit to the community. We are very fortunate that the Shooshan Company is willing to invest in Arlington and become a strong partner in the things that make Arlington great.
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Kathy Sibert, Executive Director A-SPAN (Arlington Street People’s Assistance Network)We are honored to have The Shooshan Company as one of our community partners to end homelessness. Their community involvement and compassion for all their neighbors make them a valuable asset to Arlington County.
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Jerry Sweeney, CEO Brandywine Realty TrustThe Shooshan Company is an exceptional, well-regarded real estate owner/developer with an outstanding reputation and market leading presence.
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Wanda L. Pierce, Executive Director of the Arlington Community FoundationThey have been extremely supportive of the least fortunate in our community including those who are homeless or at risk of becoming homeless.
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Congressman Jim MoranJohn Shooshan and the Shooshan Company are an amazing asset to the state of Virginia and our real estate market. Just as important, they are good people, invested in our community, working to strengthen our economy in an environmentally responsible way.
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Dr. Matthew Shank, President, Marymount UniversityI cannot imagine doing business with a company that better reflects the core values that we espouse and try to shape in our students at Marymount.
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Governor Tim Kaine (regarding the Shooshan Company’s DARPA Headquarters development)This is a big victory for the County and its workforce.
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Rich Doud, President, Arlington Chamber of CommerceTheir outstanding reputation in the area fits them brilliantly, contributing not only their financial support, but also their time and expertise in order to support the Chamber of Commerce, and ultimately the entire Arlington community.
Shooshan Company

